Privacy Policy

Privacy Policy

Last updated: July 18, 2025

This site and online store are operated by Brutal Kid and powered by Shopify. We provide products, services, and content through this platform (the “Services”). This privacy policy describes how we collect, use, and share your personal data when you use our Services, make a purchase, or contact us.

By using the Services, you acknowledge that you have read and understood this privacy policy.

1. Personal data we collect

We may collect the following categories of personal data, depending on your use of the Services:

  • Contact information: last name, first name, address, email, phone number, shipping and billing address.

  • Payment information: credit card number, payment method, transaction-related data.

  • Account information: username, password, preferences, settings.

  • Transaction data: products viewed, added to cart, purchased, returned or exchanged.

  • Communications: messages, emails, or any other communication you send us.

  • Browsing data: IP address, browser type, device used, interactions with our site.

2. Sources of collection

We collect your data:

  • Directly from you (forms, orders, account creation, messages).

  • Automatically via cookies and similar technologies.

  • Via our service providers (payment, hosting, logistics).

  • Via third-party partners, if you consent.

3. Use of your personal data

We use your personal data to:

  • Provide and improve our Services, manage orders, payments, deliveries, returns, and customer service.

  • Personalize your shopping experience (recommendations, favorites, history).

  • Ensure transaction security and prevent fraud.

  • Contact you, respond to your requests, inform you about the status of your orders.

  • Comply with our legal obligations (invoicing, disputes, compliance).

4. Sharing your data

Your data may be shared:

  • With our service providers (e.g., logistics, payment, hosting, marketing, print-on-demand), only to the extent necessary to fulfill your order and provide our services.

  • With public authorities, if required by law.

  • With our commercial partners, only with your explicit consent.

  • In the context of a legal operation (merger, acquisition, bankruptcy) or to enforce our rights.

We do not sell your personal data.

5. Data hosting and processing

Our Services are hosted by Shopify, which collects and processes certain data on our behalf, in accordance with its own privacy commitments. Your data may be transferred outside your country of residence. Shopify is GDPR compliant. More info here: https://privacy.shopify.com/fr

International Data Transfers
In accordance with the General Data Protection Regulation (GDPR), your personal data may be transferred to countries outside the European Union, particularly to the United States, where some of Shopify's servers are located. These transfers are carried out in accordance with the legal bases provided by the GDPR, notably by relying on standard contractual clauses (SCCs) approved by the European Commission. We ensure that your data benefits from an adequate level of protection during these transfers.

6. Cookies

We use cookies to improve your user experience, track site performance, and personalize content. You can manage your cookie preferences through your browser settings.

7. Protection of minors

Our Services are not intended for children. We do not knowingly collect data about minors. If you are a parent or guardian and believe that your child has provided us with personal data, please contact us to have it deleted.

8. Data security and retention

We implement reasonable security measures, but no system is foolproof. Do not transmit sensitive information via unsecured channels. Your data is kept only for the time necessary (account management, legal obligations, disputes).

9. Your rights

In accordance with the GDPR, you have the following rights:

  • Right to access your data.

  • Right to rectification.

  • Right to erasure.

  • Right to data portability.

  • Right to object to or restrict certain processing.

  • Right to withdraw your consent at any time.

  • Right to lodge a complaint with the CNIL (www.cnil.fr).

You can exercise these rights by contacting us at the address below. We may ask you to prove your identity before responding to your request.

10. Changes to this policy

We may update this policy if our practices or the legislation changes. The date of the last update will always be indicated at the top of this page.